Mascot & Logo: Creating Special Impression towards South Sumatera

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Mascot & Logo: Creating Special Impression towards South Sumateraby Adminon.Mascot & Logo: Creating Special Impression towards South Sumatera  Hosting Islamic Solidarity Games (ISG) III-2013, means hard work for Indonesia. Particularly for Palembang City, South Sumatera. Many many things must be prepared to ignite a success for the games dedicated to member states of the Organization of Islamic Conference (OIC). ——————————– Sunday, September 22nd 2013 is set as the day of the Opening […]

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Hosting Islamic Solidarity Games (ISG) III-2013, means hard work for Indonesia. Particularly for Palembang City, South Sumatera. Many many things must be prepared to ignite a success for the games dedicated to member states of the Organization of Islamic Conference (OIC).

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Sunday, September 22nd 2013 is set as the day of the Opening Ceremony for third ISG -2013, precisely in Gelora Sriwijaya Stadium, Jakabaring Sport City, Palembang. At first glance, there is nothing special on the 22nd of September.  A glorious momentum is associated with the numbers “11-11-11″ which was the Opening event Ceremony of SEA Games XXVI – 2011.
However, for the “world” globally, 22 September clearly has a meaning. It is known as “one of the” Days of World Peace (World Peace Day). Initially, World Peace Day was set on 21st of September, but often also celebrated two days later, the 22nd and 23rd September.

Now, the momentum of World Peace Day which will be celebrated on the same time as the opening ceremony of ISG III-2013, is very fitting with the spirit of OIC member countries who want to continue promoting peace and security of the Muslim world. “We all have to work together in order to strengthen world peace,” was the often-re-conveyed word of the OIC Secretary General; Ekmeleddin Ihsanoglu, as purported by Trend News Agency.

For Indonesia (especially South Sumatera), creating a lasting impression is certainly not merely during the moment of “memorable occasion” alone. But this is also accomplished by carefully designing the establishment’s logo and mascot. In ISG III-2013, the chosen logo is a depiction of 5 inter-connecting crescent moons with Ampera Bridge in the middle; the bridge that is the icon of Palembang, South Sumatra, as the host of ISG III-2013.

Chief Executive of ISG III-2013; Muddai Madang, described that crescent moon is a symbol that is inherent to the Islamic countries since the time of Ottoman Caliphate.
“The crescent moon symbolizes the spirit of renewal that continues to change and moving forward. Five circular crescent representing Islamic countries from 5 continents are mutually reinforcing, in accordance with the ISG objectives, namely speeding kinship between Islamic countries through achievements in the field of sports,” Madang said.

For the 5 pieces of colorful crescent moons comprising the logo. Madang described that each has its own meaning; red is associated with energy, power, and sport. Orange means courage, confidence, warmth/ friendliness, and success. Yellow refers to intelligence, energy, creativity, and happiness. Green means growth and freshness. Blue associates to loyalty, security, trust, and intelligence. While black relates to protection, firmness and formality.

“Number 5 is also a symbol of the crescent moon pillars of Islam,” add Madang who is also the Chairman of the Indonesian National Sports Committee (KONI) of South Sumatera Province.
Not only the logo, the mascot is just equally as important. For the III-ISG 2013, the chosen mascot is a Sumateran tiger (Panthera tigris sumatrae).

“The Sumateran tiger is one of the six sub-species of tigers that still survive to this day and the species is classified as critically endangered (red list of threatened species) in the release of IUCN World Conservation Society,” added Madang.

Muddai Madang corroborated that wild Sumateran tiger population, estimated to remain at between 400-500, mainly living in National Parks throughout Sumatera. “The positive impact which we expected from the use of this mascot is the increase of Indonesian public awareness towards the importance of rare animals’ protection,” he said.

And this mascot is named “Tiggy”. Modified to look friendly and playful; the values ​​spirited in this mascot is sportsmanship, courage, unity/ cooperation and hospitality.

 

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